AD ALTA
JOURNAL OF INTERDISCIPLINARY RESEARCH
Figure 3 Corresponding maps for identification of the
appropriate strategic routing for some combination of knowledge
Note
VAR00001 - is a combination of the use of knowledge workers
and customers
Where 1 = innovative customer knowledge and innovative
knowledge workers
2 = innovative knowledge and advanced customer knowledge
workers
3 = innovative customer knowledge and core skills of employees
4 = Advanced knowledge of customers and innovative
knowledge workers
5 = advanced knowledge and advanced customer knowledge
workers
6 = advanced knowledge of customers and core knowledge
workers
7 = nuclear knowledge of customers and innovative knowledge
workers
8 = nuclear knowledge and advanced customer knowledge
workers
9 = Customer nuclear knowledge and nuclear knowledge
workers
VAR00002 - denotes the strategic direction
Where 1 assignment of new markets and segments
2 = Use of new technological solutions and technologies
3 = Creating new products
4 = Restructuring, change of business
5 = change operations within the process
From correspondence analysis we obtained following results:
If a company utilizes innovative knowledge from
customers and employees, then most effective type of
strategic heading is creating new products.
if a company utilizes innovative knowledge of customers
and only advanced knowledge of employees, most
effective type of strategic heading is utilization of novel
technological solution and technologies.
If a company utilizes innovative knowledge of customers
and just core knowledge of employees, the most effective
type of strategic heading is in taking over new markets and
segments.
If a company utilizes advanced knowledge of customers
and innovative knowledge of employees, the most effective
type of strategic heading is changing operation within the
scope of processes.
if a company utilizes advanced knowledge of customers
and advanced knowledge of employees, most effective
type of strategic heading is utilization of novel
technological solution and technologies.
If a company utilizes only core knowledge of customers
and employees, the most effective type of strategic heading
is in taking over new markets and segments.
Furthermore, using correspondence analysis found the following
condition:
Figure 4 Corresponding maps for insertion of strategic direction
into type of strategy
Note
VAR00004 - expresses the type designation Strategy
Where 1 business growth
2 = Consolidation Company - as empowerment
3 = stabilizing companies - such as conservation status
4 = Attenuation market
VAR00005 - denotes the strategic direction
Where 1 assignment of new markets and segments
2 = Use of new technological solutions and technologies
3 = Creating new products
4 = Restructuring, change of business
5 = change operations within the process
Image of the classification reflects the strategic direction to the
most appropriate type of strategy. According to the analysis, we
can say the following:
The most effective type of strategic guidelines for the
growth strategy is the creation of new products.
The most effective type of strategic guidelines for the
consolidation strategy is a cast of new markets and
segments.
The most effective type of strategic guidelines for the
stabilization strategy is the use of new technological
solutions and technologies together with the change of
operations within the process.
Results of verifying of research we can assume for lucidity into
following table:
Table 1 Determine the type of strategies based on a combination
of knowledge assets
Types of customer activities
Types of
staff
activities
Nuclear
Advanced
Innovative
Nuclear
Consolidacion
x
Consolidacion
Advanced
x
Stabilization
Stabilization
Innovative
x
Stabilization
Growth
5. Research methodology
For research, companies operating in Slovak Republic were
included. For research purpose and for maintaining data quality
questioner included several control questions, which filtered
answers of responders, who were not able to verify hypothesis.
Representative sample is created of companies with subsequent
characteristics:
Company stated that it has a strategy created (answer “no”
and “I do not know” is not allowed for, although according
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