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JOURNAL OF INTERDISCIPLINARY RESEARCH

is determined are derived from characteristically features of the
product.“

Foreign publications claim that definition of quality is in hands
of every company. Every organisation must develop its own
politics and in a certain moment create definition of what quality
and TQM - Total Quality Management means to the certain
organisation. Basically it is business philosophy of management
acknowledging needs of customers and business objectives are
inseparable. This philosophy is applied in industry as well as
business.

„Survive economically nowadays may only the company which
will sell products satisfying customer, in way of utility values,
quality and corresponding price. Everything is considered to be
of good quality, that means quality products, quality services,
quality work and technology. This all is maintained by a certain
system of factors ( the main is the market of products and jobs,
the others are organisation of pre-production phase, production
phase, post- production phase, system of quality management,
etc).“

Foreign authors J. MacDonald and J. Piggott introduced new
approach to quality definition and that is pleasing customer.
According to them: Quality is defined as "pleasing customer by
continual improvement and satisfying their needs."

In this

approach authors point out two issues. The first issue, connected
to realisation of importance in company to plan the whole
process, in order to encourage people and actively partake on
product improvement and feel responsible for everything
happening in the company. The second issue is broadening of
the term quality by additional and accompanying services.

Several recent studies focus on the impact of ISO 9001 quality
management standards. Using a sample of 163 Spanish
manufacturing firms for the period 1996-2000, perform a rare
events log it and a regression analysis and discover that the ISO
certification and ownership structure positively impact firms
performance.

5,6

The growth of labor productivity is absolutely necessary for
reducing poverty rates, for increasing the quality of public
services and for improving living standard.

7,8

The role of quality certification standards cannot be neglected in
enhancing business performance, offering a framework for cost
saving, for improvement of customers satisfaction, and
favouring the companies access to new markets. Although the
importance of quality certification has long been recognised, its
impact on the productivity growth has seldom been examined,
with few exceptions.

Several studies investigated the impact of quality standards
adoption on the firms performance, with an accent on financial
results.

9,10,11,12

Mateides, A.: Manažérstvo kvality. Bratislava: Epos, 2006.751 p. ISBN 80-8057-

656-4.

Macdonald, J., Piggott, J.: Global quality: The New Management Culture. Oxford:

Management Books 2000. 1998. 224 p. ISBN 978-1852522018.

Lafuente E., Bayo-Morienes, A., Garcia-Cestona, M.: ISO -9000 certification and

ownership structure: effects upon firm performane. In British Journal Management,
ISSN 1045-3172, 2010, vol. 21, pp. 649-665.

Garcia-Pozo, A., Sanchez-Ollero,J. L., Marchante Mera, A.: Environmental good

Pracices, Quality Certifications an Productivity in the Andalusian Hotel Sector. In
International Journal of Environmental Research. ISSN 17356865, 2014, vol. 8, no. 4,
pp. 1185-1194.

Blinder, A., Baumol, W.: Economics: Principles and Policy. 12th Edition. Boston:

Cengage Learning. 2011, pp. 450-560. ISBN 978-0538453677.

Krugman, P.: Second Thoughts on EMU. In Japan and the Wolrd Economy. ISSN

0922-1425, 1992, vol. 4, no. 3, pp 187-200.

Lafuente E., Bayo-Morienes, A., Garcia-Cestona, M.: ISO -9000 certification and

ownership structure: effects upon firm performane. In British Journal Management,
ISSN 1045-3172, 2010, vol. 21, pp. 649-665.

Garcia-Pozo, A., Sanchez-Ollero,J. L., Marchante Mera, A.: Environmental good

Pracices, Quality Certifications an Productivity in the Andalusian Hotel Sector. In
International Journal of Environmental Research. ISSN 17356865, 2014, vol. 8, no. 4,
pp. 1185-1194.

Other studies focused on the role of quality certification on the
labor productivity, assessing the role of environmental
standards,

safety standards

or quality management

standards.

Firms which adopt quality management schemes

ISO 9001 improve their performance due to the fact that they
will continually monitor and manage quality across all
operations. In this light, firms better meet customers needs, cut
errors, motivate and engage staff to increase the efficiency of
internal processes, placing the quality in the centre of their
business.

3 Methodology and data

The aim of this article is to highlight the need and application of
certification in foreign trade of production businesses, on bases
of questionnaire survey and statistical verification, as a condition
for certification ownership in export. The variables in the
statistical verification were slight research and development in
companies. Of the 80 respondents from manufacturing
companies in the survey 31 companies, representing a 38.75%
response rate. The survey was conducted using a combination of
random companies.

Hypothesis: in-between variables – Share of products designated
for export abroad and – Share of products, possessing certificate
of quality, there is statistically important dependance with
reliability 0,90 or on level of importance 0,1 ( on 0,05 it is not
statistically important anymore) As the coefficient correlation is
positive (0,3446) there is medium strong direct linear relation
between variables: The more companies posses certificate of
product quality, the more they try to export abroad.

Table 1: Values of correlation coefficients and p-values of
statistically important dependancies between individual couples
of variables

Pearson Correlation Coefficients, N = 28

Prob > |r| under H0: Rho=0

share of products

designated for export in %

share of products with

quality certificate in %

share of products

designated for export

abroad in %

1.00000

0.34456

0.0726

share of products

with quality

certificate in %

0.34456

1.00000

0.0726

Source: own processing

Average value of share of products designated for export abroad
is 53,123%, standard deviation, that shows to what extent are
individual measured values around medium value is 36,998%.
The minimal share of products designated for export abroad is
0% and the maximal share of products designated for export
abroad is 100%. Medium value (median) of share of products
designated for export abroad that divides statistical files into two
same parts from point of countability is 62,500%. The most
commonly appearing share of products designated for export
abroad is 90%.

Heras-Saizarbitoria, I., Molina-Azorín, J.F., Dick, G.P.M., ISO 14001 certification

and finncial performane: selection-effect vesus treatment-effect. In Journal of Cleaner
Production. ISSN 09596526, 2011, vol. 19, no. 1, pp. 1-12.

Ullah B., Wei, Z., Xie, F.: ISO certification, financial constraints, and firm

performance in Latin American and Caribbean countries. In Global Finance Journal.
ISSN 1044-0283, 2014, vol. 25, pp 209-228.

Garcia-Pozo, A., Sanchez-Ollero,J. L., Marchante Mera, A.: Environmental good

Pracices, Quality Certifications an Productivity in the Andalusian Hotel Sector. In
International Journal of Environmental Research. ISSN 17356865, 2014, vol. 8, no. 4,
pp. 1185-1194.

Sanchez- Ollero, J.L., Garciía-Pozo, A., Marchante-Lara, M.: Measuring the effets o

quality certification on labour prouctivity: An analysis of the hospitality sector. In
International Journal of Contemporary Hospitality Management. ISSN 0959-6119

2015, vol. 27, pp. 1100-1116.

Ílkay, M.S., Aslan, E.: The effect of the ISO 9001 quality management system on the

performance of SMEs. In International Journal of Quality and Reliability Management.
ISSN 0265-671X, 2012, vol. 29, pp 753-778.

Albulescu, C.T., Draghici, A., Fistis, G.M. and Trusculescu, A.: Does ISO 9001

quality certification influence labor productivity in EU-27? In Procedia - Social and
Behavioral Sciences. ISSN 1877-0428, 2016, vol. 221, pp. 278-286.

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