Page 217

AD ALTA

JOURNAL OF INTERDISCIPLINARY RESEARCH

tangible and financial assets, since all company assets are
involved in the creation of its intangible asset´s value.

There are many variants of the applied asset-based and income-
based methods; therefore, further research migh aim to specify
the conditions that determine the most suitable combination of
the individual variants in order to achieve the most precise value
of business entity´s intangible assets. However, the modification
proposed by the authors significantly contributes to achieving
more accurate results in terms of determining the carrying
amount of intangible assets.

References

1. Axtle-Ortiz, M. A.: Perceiving the value of intangible assetss
in context. Journal of Business Research. 2013, 66(3), 417-424.
2. Banker, R. D., Huang, R., Natarajan, R., Zhao, S.: Market
valuation of intangible assetss: Evidence on SG&A expediture.
Accounting Review. 2019, 94(6), 61-90.
3. Czech Republic:

Zákon č. 89 ze dne 3. února 2012, občanský

zákoník. In: Sbírka zákonů České republiky. 2012, částka 33, pp.
1026-1365 [Act No. 89 of 3 February 2012, Civil Code. In
Collection of Laws of the Czech Republic. 2012, issue 33, pp.
1026-1365]. ISSN 1211-1244.
4. Czech Republic:

Zákon č. 151 ze dne 17. června 1997, o

oceňování majetku a změně některých zákonů (zákon o

oceňování majetku). In Sbírka zákonů České republiky. 1997,

částka 54, pp. 2866-2895 [Act No. 151 of 17 June 1997 on
Valuation of Property and Amendment of Certain Acts (Act on
Valuation of Property). In Collection of Laws of the Czech
Republic. 1997, issue 54, pp. 2866-2895]. ISBN 1211-1244.
5. Czech Republic:

Zákon č. 563 ze dne 12. prosince 1991,

zákon o účetnictví. In: Sbírka zákonů České republiky. 1991,

částka 107, pp. 2802-2810 [Act No. 563 of 12 December 1991,
Act on Accounting. In Collection of Laws of the Czech
Republic. 1991, issue 107, pp. 2802-2810]. ISSN 1211-1244.
6. Czech National Bank:

Výnos desetiletých státních dluhopisů

(dle maastrichtského kritéria) [Ten-year government bond yield
(according to the Maastricht criterion)] [online] 2020. Available
at:

https://www.cnb.cz/cnb/STAT.ARADY_PKG.VYSTUP?

p_period=1&p_sort=2&p_des=50&p_sestuid=375&p_uka=1&p
_strid=AEBA&p_od=201704&p_do=201905&p_lang=CS&p_f
ormat=0&p_decsep=%2C
7. Czech Statistical Office:

Index průmyslové produkce k 9. 1.

[Industrial production index: 9 January] [online] 2020. Available
at: https://www.czso.cz/csu/czso/index-prumyslove-produkce
8. Davis, D. F., Golicic, S. L., Marquardt, A. J.: Branding a B2B
service: Does a brand differentiate a logistics service provider?
Industrial Marketing Management. 2008, 37(2), 218-227.
9. Dischinger, M., Riedel, N.: Corporate texes and the location
of intangible assetss within multinational firms. Journal of
Public Economics. 2011, 95(7-8), 691-707.
10. Fico, C. R.: Adaptation of the Ohlson Model (1995) of the study
of the valorative relevance of intangible assetss and intellectual
capital. Actualidad Contable Faces. 2018, 21(36), 59-95.
11. Hanafizadeh, P., Hosseinioun, S. S., Khedmatgozar, H. R.:
Financial valuation of a business model as intangible assets.
International Journal of E-Business Research. 2015, 11(4), 17-31.
12. Hašková, S., Machová, V., Hejda, J., Brabenec, T.: Earning value
approach vs. asset-based approach valuation of a business. Ad Alta:
Journal of Interdisciplinary Research. 2020, 10(1), 98-104.
13.

Hašková, S., Šuleř, P., Machová, V., Krulický, T.:

Determining the price of the business share of a business in a
group. Ad Alta: Journal of Interdisciplinary Research. 2019,
9(2), 60-70.
14. Honkova, I.: Assessment of the DCF method in company
valuation. Hradec Economic Days 2017. 2017, 7(1), 296-303.
ISBN 978-80-7435-664-3.
15. Horák, J., Krulický, T., Rowland, Z., Machová, V.: Creating
a comprehensive method for the evaluation of a company.
Sustainability. 2020, 12(21), 1-23.
16. Ittner, C. D.: Does measuring intangibles for management
purposes improve performance? A review of the evidence.
Accounting and Business Research. 2008, 38(3), 261-272.

17. Ježková, V., Rowland, Z., Machová, V., Hejda, J.: The
intrinsic value of an enterprise determined by means of the
FCFE tool. Sustainability. 2020, 12(21), 1-13.
18. Lilien, G. L.: The B2B knowledge gap. International Journal
of Research in Marketing. 2016, 33(3), 543-556.
19. Loranzo, R.: Are companies planning their organisational
changes for corporate sustainability? An analysis of three case
studies on resistance to change and their strategies to overcome
it. Corporate Social Responsibility and Environmental
Management. 2013, 20(5), 275-295.
20. Lu, Y. H., Lin, Y. CH.: Using hybrid classifiers to conduct
intangible assetss evaluation. International Journal of Applied
Metaheuristic Computing. 2016, 7(1), 19-37.
21.

Mareček, J., Horák, J., Hejda, J.: Draft method for valuation

of small long-term fixed assets. Ad Alta: Journal of
Interdisciplinary Research. 2019, 9(2), 187-192.
22. Marrocu, E., Paci, R., Pontis, M.: Intangible capital and
firms´ productivity. Industrial and Corporate Change. 2012,
21(2), 377-402.
23. Ministry of Industry and Trade:

Finanční analýza

podnikatelské

sféry za rok 2017, tabulky k finanční analyse

[Financial analysis of the business sphere for 2017, tables for
financial analysis] [online] 2017.

Available at:

https://www.mpo.cz/assetss/cz/rozcestnik/analyticke-materialy-
a-statistiky/analyticke-materialy/2018/6/Tabulky2017.xlsx
24. Rowland, Z., Machová, V., Horák, J., Hejda, J.: Determining the
market value of the enterprise using the modified method of
capitalized net incomes and Metfessel allocation of input data. Ad
Alta: Journal of Interdisciplinary Research. 2019, 9(2), 305-310.
25. Sanchez-Segura, M. I., Ruiz-Robles, A., Medina-Dominiguez, F.,
Seco, A. A.: Smart intangible knowledge assetss valuation.
Proceedings of the 15

26. Sila, I.: Factors affecting the adoption of B2B e-commerce
technologies. Electronic Commerce Research. 2013, 13(2), 199-236.

European Conference on knowledge

management (EKCM 2014). 2014, 862-867. ISSN 2048-8963.

27.

Svačina, P.: Oceňování nehmotných aktiv [Valuation of

intangible assets]. Prague: Ekopress, s.r.o., 2010. ISBN 978-80-
86929-62-0.
28. Tsai, C. F., Lu, Y. H., Yen, D. C.: Determinants of intangible
assetss value: The data mining approach. Knowledge-Based
Systems. 2012, 31, 67-77.
29

. Pakosta, J., Činčalová, S., Pátek, J.: Valuation of intangible

assets. Hradec Economic Days 2017. 2017, 7(1), 662-673. ISBN
978-80-7435-664-3.
30. Pastor, D., Glova, J., Liptak, F., Kovac, V.: Intangibles and
method for their valuation in financial terms: Literature review.
Intangible Capital. 2017, 13(2), 387-410.
31. Penman, S. H.: Accounting for intangible assets: There is
also an income statement. Abacus-A Journal of Accounting
Finance and Business Studies. 2009, 45(3), 358-371.
32.

Vochozka, M., Rowland, Z., Šuleř, P.: The specifics of

valuating a business with a limited lifespan. Ad Alta: Journal of
Interdisciplinary Research. 2019, 9(2), 339-345.
33. Wang, F., Zhang, P. P., Ouyang, M.: Does advertising create
sustained firm value? The capitalization of brand intangible. Journal
of the Academy of Marketing Science. 2009, 37(2), 130-143.
34. Wyatt, A., Abernethy, M.: Accounting for intangible
investments. Australian Accounting Review. 2008, 18(2), 95-107.

Primary Paper Section: A

Secondary Paper Section: AH

- 217 -